He called Keemstar a 'very rash decision maker' and showed clips of Keem saying what he called 'really regrettable shit'. In the video, iDubbbz accused Keemstar of threatening big YouTubers with negative coverage and promoting small channels or accusing them of hiding something. The video has over 32 million views on YouTube as of May 2021. In May 2016, iDubbbz released a Content Cop video on Daniel Keem, better known as Keemstar, and his channel DramaAlert. Ian's first Content Cop was released in December 2015 and targeted reaction YouTuber Jinx Reload. From December 2015 to October 2017, iDubbbz released Content Cop episodes on a wide variety of YouTube personalities, including Keemstar, LeafyIsHere, Tana Mongeau, and RiceGum. Įach episode of Content Cop has been dubbed as an 'event' by fellow YouTube commentators, with every new episode sparking controversy. IDubbbz's Content Cop series highlights other YouTube channels, critiquing their content as well as their owner's behavior on social media. Ian has been credited for making several videos and cameos that became Internet memes.
